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Our Leadership

Carrie Cousins

Digital marketing pro. Designer. Writer. Leader.  

Carrie is a recognized marketing leader with interdisciplinary experience in marketing, design, and media. For 15+ years, she has helped businesses tell their story and get better results online with practical digital marketing strategies.

Carrie has built several award-winning marketing programs, which are consistently recognized as best in class in the industry. Happiest when she’s knee-deep in digital strategy, Carrie played a pivotal role in developing the Roanoke region’s marketing voice for Roanoke Outside and Get2KnowNoke. She holds awards from PRSA Blue Ridge, American Advertising Federation (AAF), and Outdoor Media Summit that celebrate her expertise and business acumen.

Carrie’s data-driven curiosity, active listening, and ability to ask the right questions turns goals into a comprehensive digital strategy that yields tangible results. She holds an MBA and BA in Communication from Virginia Tech, is a Certified Digital Consultant, and boasts Google and Facebook Community Marketing certifications.

Deeply rooted in the advertising community, Carrie serves as the President of AAF Roanoke and District Liaison. Carrie has been featured on Blue Ridge PBS (Roanoke) and VPM’s Buzz4Good (Richmond), where she helps nonprofits get more from their marketing efforts. Carrie is also an adjunct professor at the School of Communication at Virginia Tech, teaching Ad Writing & Storytelling and Ad Ethics & Social Responsibility.