Category: News

Writing for Digital

Brad Timofeev, the managing partner of LeadPoint Digital, is spending a few days in Hilton Head, SC, to participate in and lead several sessions at the Southeast Concrete Masonry Association Annual Conference. He’ll advise, provide market data, and lead a workshop on the value of digital marketing.

Brad will speak on the following this week:

Advising Sessions

Brad will sit with the SCMA Board, Marketing Committee, Executive Committee, and National Concrete Masonry Association Representatives to showcase the impact LeadPoint Digital and the SCMA have had on the concrete masonry industry. The session will result in a general advising session on how this can be replicated on a national scale and bring to light untapped digital marketing opportunities that will continue a path of exponential growth.‍

General Session Market Recap

Brad will be recapping the digital marketing efforts for the Southeast Concrete Masonry Association and inspiring continued exponential growth through digital marketing. Since starting with the SCMA in 2017, LeadPoint Digital has been an integral part of making the SCMA a national leader and advocate for concrete masonry being the trusted building material of architects, engineers, contractors, and more.

Where to Start Marketing My Business?

Brad will be giving a workshop to members of the SCMA on how to start marketing their concrete masonry unit producer businesses through a quality website and search engine marketing.

‍How to Get Started on Social Media & Generate Revenue?

Brad will be giving another workshop to members of the SCMA on how to get started and generate revenue on Facebook and Instagram.

Learn More

As a certified digital consultant with many other certifications from Google, Brad possesses a pool of knowledge that leads our clients with the goal of creating long-term exponential value. Throughout his 15+ year career, Brad has been the digital advisor for a national marketing agency, other regional marketing agencies, and Fortune 500 companies.

His accomplishments have many recognizing him as a digital marketing thought leader.

Want to get to know Brad or learn more about what digital marketing can do for you? Contact us.

Another Win for LeadPoint

Senior Digital Marketing Strategist Carrie Cousins, who joined LeadPoint Digital in April, has earned her Facebook Community Manager certification. This certification is awarded to candidates who pass a stringent exam testing proficiency in community-building strategies, best practices, and knowledge of the skills and tools needed to lead, moderate and engage an online community.

“Since Carrie has joined us, she has brought invaluable expertise to our content marketing and social media marketing programs for our clients,” said Brad Timofeev, managing partner of LeadPoint Digital. “This certification supports that Facebook and Instagram see the same value we do in our social media marketing plans and results.”

Elite Accreditation

The Facebook Community Manager certification is an elite accreditation in digital marketing, involving rigorous testing and security. A certified Facebook monitor conducts the assessments under strict protocols to ensure no cheating or foul play.

Cousins is also a Certified Digital Consultant, has a Google Certification, and has won awards from PRSA Blue Ridge, American Advertising Federation, and Outdoor Media Summit.

Achieving the Facebook Community Manager certification recognizes the expertise Cousins has developed in her years as a digital strategist helping clients build online communities and scale and sustain their Facebook presence while improving engagement with their followers. This certification is a great asset to help scale and sustain Facebook followers, and improve engagement with those followers, for LeadPoint Digital clients.

Enhance Social Media Engagement

The LeadPoint Digital team believes in continuous learning and understands the value of earning industry accreditations that help us guide our clients in making the best marketing choices for them. Our team has certifications from Facebook, Google (Analytics and Ads), Yelp, Yext, and more.

LeadPoint Digital can help you grow your social media presence and engagement. Contact Brad Timofeev for more information.

We Are Opening in Roanoke!

ROANOKE, Virginia – Local digital marketing agency, LeadPoint Digital, located at 10 Church Ave SE, Suite 300 in Downtown Roanoke, will celebrate its new office space with a ribbon cutting ceremony on Friday, May 14 at 10:00 am. The event will take place outdoors in Century Plaza, located at 14 Church Ave SE. Small group tours and refreshments will be available after the ceremony inside the LeadPoint Digital office on the 3rd Floor of the Spectrum Building.

While many companies have scaled back during the pandemic, LeadPoint Digital continues to grow rapidly. The agency doubled its team in the last year and relocated to a larger corporate office that maximizes creativity and communication with clients, both virtually and in person.

Following the event, tune into RVTV Channel 3 or visit www.BizRoanoke.com for an interview with the City of Roanoke and LeadPoint Digital’s Managing Partner Brad Timofeev.

LeadPoint Digital Welcomes Top Talent

ROANOKE, Virginia – Local Digital Marketing Agency, LeadPoint Digital, announces that seasoned marketer Carrie Cousins has joined the company as Senior Digital Marketing Strategist. Most recently the Director of Communications at Roanoke Regional Partnership, she led marketing efforts for the organization and its family of brands, including Roanoke Outside and Get2KnowNoke.

At LeadPoint Digital, Cousins applies her rich marketing strategy expertise to help local and national businesses elevate their digital marketing efforts. She brings a combination of extensive design experience, innovative content creation, and entrepreneurial leadership to her work.

“I’m thrilled to be joining some of the best in the business at LeadPoint Digital,” Cousins said. “We have immense opportunity to think creatively, tell brand stories, and strategize ways to help businesses maximize their digital marketing potential.”

Cousins is one of several new LeadPoint Digital hires in 2021. The digital marketing agency continues to enjoy rapid growth by fostering top local talent. In January, LeadPoint Digital expanded into a new office at Downtown Roanoke’s Spectrum Building and hired Rebecca Duncan as a Digital Marketing Specialist. Duncan has extensive experience working in the digital departments of Fortune 500 companies, including The Andersons and Therma-Tru Doors.

“We want to be well-known in the southeastern US for delivering lean and practical digital marketing programs that yield tangible results,” said Brad Timofeev, Managing Partner at LeadPoint Digital. “Our success starts by recruiting and hiring leaders in the Roanoke and New River Valley area. Carrie and Rebecca both bring a wealth of knowledge and experience that complement our team and client base.”

The LeadPoint Digital team is here to help you realize your marketing goals. Whether you are looking to develop a new digital strategy, optimize your existing strategy, or build a new website, they are your “lead point” for inbound marketing.

About LeadPoint Digital

LeadPoint Digital is an inbound marketing agency specializing in digital marketing and website design. Through a deep understanding of user behavior, it develops and executes practical inbound strategies that drive results. With more than 50 years of experience serving national and local brands, LeadPoint Digital is designed to meet any challenge.

Whether your business is new to digital marketing or looking to improve your inbound efforts, they are your lead point for strategy and execution.

Crisis Leads to Adversity

Local broadcasters, professionals, and residents of Southwest Virginia created a 24/7 local information and call-in radio station covering COVID-19 – focused on educating the public and the impact local businesses are having nationally and locally. Completely volunteer-based, COVID Virginia airs on local radio station 102.5 FM WBZS.

On April 9, the Managing Partner of LeadPoint Digital, Brad Timofeev, was invited on the show to discuss how businesses can adapt and innovate their digital operations to survive during these times. Since the start of the pandemic, LeadPoint has been faced with an influx of requests for coordinating communications, website additions, updating business hours, and overall generating solutions for our clients to adapt their businesses and stay strong in the face of adversity.

Brad spoke with John Phillips, President at Roanoke – Blacksburg Technology Council, and commented on the challenges our clients are currently facing.

“You have two options: to move towards adversity or away from it. If you avoid adversity, then you play the waiting game and give up your control in this situation. If you rise to the challenge, you must innovate new ways to earn. Businesses are being forced to adapt to stay alive, therefore innovation and technology are evolving. That’s the positive in all this and what I truly look forward to working on.”

Many of our clients have moved towards adversity, they have collaborated with their teams and ours to invent new ways of operating their businesses. We are proud to help establish totally new business offerings like virtual programming and online classes, remarket products for the healthcare industry like Telehealth, and produce websites for companies innovating PPE products for our nation’s nurses and doctors.

What are Some Ways to Improve Marketing for Your Business?

Brad shed some much-needed light on marketing your business right now with these 4 tips:

1. The most important thing is to communicate your new business operations: hours, new services, new digital offerings, company policies, etc.
2. Make it easy for your audience to adapt – this is where innovation comes up to bat. How can you create new solutions for your customers to engage with you? Think eCommerce, online education, video chats, updating digital assets, etc.
3. Don’t exploit the crisis because it can be detrimental to your brand.
4. Help your community, your industry, and the world. How can you give back to others during this time?

“This is the time we’re rising from the ashes; we’re reinventing our ‘new normal’. The American market will become stable again, but it will be evolved for the better.”