UX & DIGITAL
MARKETING
SPEAKER
CARRIE COUSINS
VICE PRESIDENT, LEADPOINT DIGITAL
Carrie Cousins is an expert marketing strategist with interdisciplinary experience in marketing, writing, design, and media. In her 15+ year career, Carrie has built several award-winning marketing programs, had writing featured in national publications, and served in local and regional marketing leadership. A widely respected mentor, Carrie trains the next generation of marketers as an adjunct professor at Virginia Tech. Her business acumen and record of success make her a highly sought-after expert in digital strategy.
For more info contact [email protected]
The Best Pitch Starts with UX Writing and Storytelling
Every marketing strategy should include UX writing and storytelling. In this session, you’ll learn to combine narrative abilities with user experience best practices and techniques to become the ultimate online storyteller.
KEY TAKEAWAYS
- Why user experience is vital to marketing success
- How to marry PR and online content creation
- Best practices for creating a stellar story framework
- Write microcopy that drives interactions
- Connect interface design elements and narrative for a cohesive user experience
Other Topics
- Digital Advertising
- Branding
- Nonprofit Marketing
- Web Design & UX
WHERE HAS CARRIE BEEN LATELY?
NOW BOOKING FOR 2025-26
Pushing Digital Marketing, Design & UX Forward for 15+ Years
Credentials
- Vice President at Digital Marketing Agency in Virginia
- Adjunct Professor at Virginia Tech
- 15+ years of digital marketing experience
- Judge: American Advertising Awards (local and district), Outdoor Writers Association, Graphic Arts Today MVP Awards
Publications
More than 1,000 published articles on marketing, design, and business success
- Regular columnist for Valley Business Front (Roanoke, VA business magazine)
- Web Designer Depot
- Fast Company
- Square “The Bottom Line”
- Design Shack
- The Next Web
- GiveWP Nonprofit Blog
Recent Talks
- NC PRSA: Communicating Through Change Panel Discussion: Navigating the New Media Landscape (2025)
- PRSA Icon and PRSA Blue Ridge: “The Best Pitch Starts with UX Writing and Storytelling” (2025, 2024)
- AAF Roanoke: “Blog Like a Boss: Storytelling for SEO Success” (2024)
- AAF District 3 Leadership Conference (2024)
- Virginia Tech Course Design Clinic Keynote (2024)
- AAF District 3 Leadership Conference (2023)
- WoTech (Women in Technology) Panel for GameChanger Week (2023)
- UX Writer Conference: “Good UX Writing is Storytelling with a Technical Twist” (2022)
- AAF District 7 and 3 Leadership Conference (2022)
- Experience Young Professional Conference: “You Are Your Personal Brand; Craft It Well” (2021)
- AAF Roanoke: American Advertising Awards Hose (2021)
- WordCamp Wilmington: “Amp Up Your Freelance Business” (2017)
Buzz4Good
Nonprofit marketing show airs weekly on Blue Ridge PBS and national public television syndication (youtube.com/@Buzz4Good)
- Southwest Virginia Ballet
- Taubman Museum – Roanoke Arts Pop
- Boys & Girls Clubs of Southwest Virginia
- Arts and Economic Development in Roanoke
- RAMP
- FRIENDS of the Blue Ridge
- McAfee Knob
For more info contact
[email protected]