Generative Engine Optimization
Search is evolving. Show up in AI overviews. Win more visibility.
We stay ahead of the curve by tracking how AI is affecting search engines and shifting user intent. By combining SEO expertise with AI-driven insights, we ensure your content stays relevant and optimized to appear in AI-generated summaries.
With the introduction of AI overviews in search engines, we’ve seen a noticeable decline in traffic from clicks. To combat this, we’ve begun implementing both GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies. GEO focuses on creating authoritative, context-rich content that generative AI tools can reference in their responses, while AEO targets traditional search engines by structuring content for direct answers.
ARE YOU OPTIMIZED FOR AI?
Is Your Brand Mentioned in AI Overviews?
Branding
More mentions lead to higher brand recall when users are ready to convert. If your quantity of brand mentions is increasing, then your efforts are paying off.
Are You Keeping Your Content Fresh?
Content Marketing
Generative engines prioritize recent, relevant information. Stay active with new content, thought leadership, PR mentions, and industry roundups.
Do You Have a Brick-and-mortor Location?
Listings and Directories
Track how your overall leads or revenue grow in relation to your GEO investment. An increase in visitors to your store may be a result of AI overview presence.
Do you Have a Good SEO Strategy in Place?
Traditional SEO
Before you begin to consider GEO, you will first want to ensure you have a strong SEO strategy in place. Don’t worry, we can help you get there!
Are You Staying up to date on Current tech?
Testing
AI-generated search overviews are evolving fast and what works today might change. A customer-psychology-first approach helps us stay on top of tech, while connecting with your customers.
Is Your Content Readable by AI Engines?
Technical Audit
In order to be optimized for search and AI engines, your content will first need to be readable. We will run a technical audit to review your content and ensure it is readable.
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Optimize your digital strategy
Looking to launch a new brand strategy? Need to fine-tune an existing campaign? Interested in honing or expanding your online footprint? Drop us a line for a free consultation with one of our digital marketing experts.