Everyone is talking about TikTok these days, a with good reason. With more than 1 billion active users of all ages worldwide, TikTok is driving trends that other social media platforms are following.
Because users flock to TikTok for its visuals — posts combine vertical video with music — and because it has worldwide reach across generations, TikTok is a fun and effective way for businesses to market their products and services.
Is TikTok right for your business? Let’s see.
What are the pros and cons of TikTok?
There’s a lot for marketers to like about TikTok.
- TikTok is pretty much everywhere. Its app has been downloaded more than 2.6 billion times and around the world. It has reach.
- Brands can get incredibly creative on TikTok, using low-production video and catchy music to show products in action.
- There’s in-app shopping.
But TikTok can be fickle.
- With so many users, it’s hard to get noticed immediately.
- With so many brands already on TikTok, you’ll need to be extra creative with photo and video to stand apart from others with a similar product or service.
- Trends come and go quickly on TikTok. It can be hard for a marketing team to keep up.
- Because of its ties to China, Virginia has banned the use of TikTok on all government-run networks and computers. For example, Virginia Tech students can no longer access TikTok while on the university’s campuses.
What is your goal?
Effective marketing relies on strategy, not flash. Think about your marketing goals. Do you want to sell a product? Increase brand visibility? Get new leads? You need to be able to make progress toward those goals through creative TikTok videos, where traditional marketing messages can fall very flat. Make sure your goals align with what the platform offers.
Is your audience on TikTok?
TikTok offers a lot of ways to reach segments of its users by searching interests or keywords. But those users may not be in your community — or even in your country. It pays to research your customers to see if they are TikTok users. Their engagement with your TikToks will be critical in helping to drive new customers and ultimately new sales.
Do you have the resources to make TikToks?
For starters, are you on TikTok yourself? That’s the first step in understanding how to authentically use TikTok for marketing your business as well as see what kind of competition from other brands that you’ll be up against.
Next, think about content. It’s true that TikTok videos don’t need to be high-definition and high-quality. DIY video is preferred. But you will need a lot of creative ideas and, mostly importantly and often the hardest to get, people who are willing to be in those videos.
Reach Out to LeadPoint Digital for a Free Consultation
If you have questions about how to use TikTok for business, the team at LeadPoint Digital has answers. We offer expertise, specialization, and access to advanced tools, to help you reach and engage your target audience, drive website traffic, generate leads, and ultimately, increase your online visibility and business growth. Schedule a free consultation with us today to see how we can help your business!
