LeadPoint Client Earns Honors at SWVA Tourism Awards

The tie between economic development and tourism is undeniable as proved by a recent recognition for LeadPoint Digital client, Franklin County Economic Development. 

Competing against 19 counties and 4 independent cities of the Southwest Virginia Region, LeadPoint Digital client Franklin County Economic Development was awarded the “Best Social Media Campaign” award for their ongoing series, Franklin County Shines. The series is featured on the website and social media. 

The award was presented on Aug. 1 at the Celebrate Tourism Summit in Wytheville. Friends of Southwest Virginia hosted the Southwest Virginia Tourism Awards Ceremony to celebrate the outstanding work within the tourism industry in Southwest Virginia. 

Southwest Virginia tourism professionals submitted more than 90 nominations. Winners were chosen after a panel of tourism industry professionals from across the Southeastern United States. 

“Franklin County Shines is more than just a campaign, it’s an opportunity to showcase the amazing people and businesses in the county,” said LeadPoint Digital Director of Digital Marketing Carrie Cousins. “LeadPoint is fortunate to work with Franklin County Economic Development to help enhance storytelling rooted around placemaking in this region.”

Franklin County Shines is a blog series about the people and places that make Franklin County one of the best places to live, work, and play. The campaign consists of interviews with people who span the diverse and creative industries in Franklin County, Virginia. Each interview is a window into a new vibrant slice of life in Franklin County and highlights what people treasure about their corner of the world. 

Each profile helps drive engagement online and on social media.  

Launched in February 2022, Franklin County Shines posts generated more positive sentiment, higher reach, more likes and shares and no negative comments, compared to all previous social media content.

To date, Franklin County Shines features over 15 interviews with farmers, craft brewers, community advocates and jewelers, just to name a few. Their stories are not to be missed! Visit Franklin County Economic Development on Facebook and Instagram to explore the campaign and learn exactly why Franklin County Shines.   

Huge congrats to Franklin County Economic Development on their well-deserved award! If you’d like help shaping your own social media campaign, we’d love to hear from you! Get in touch with LeadPoint Digital today.

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