Losing Local Service Jobs? How to Turn Your Website into a Lead Machine
By LeadPoint Digital
Why isn’t the phone ringing? It’s a question that plagues so many fantastic service-based businesses. If losing jobs to competitors keeps you up at night, there’s good news. Your website might just be the solution you’re looking for.
A staggering 88% of users won’t return to a site after a bad experience. In other words, a fast, easy-to-use website can have big implications for your business. But where do you start?
You’re busy running a great business, so it can be tough to sift through all the noise. That’s why we made a focused checklist. It will let you quickly assess your website and see how it can work as hard as you do.
5-Minute Website Audit to Make Your Online Presence Work for You
These 5 items will give you to greatest payoff for your effort. Use our checklist to run a 5-minute website audit. If you’re missing two or more, you could be losing job opportunities without even realizing it.
- Prominent Contact Info and CTAs: You already know how to solve your customer’s problems so take the same approach with your website. Give them the essential info upfront: 1) A clear call-to-action and 2) how to reach you. Put this on the top of every page and your website will be instantly more useable.
- Clear Service Pages: Give each of your core services their own page. This does a couple of things. First, it gives your site a better chance of ranking higher in Google search results. Secondly, you can clearly explain what you do, your prices, and who you can help. This approach will make both Google and your potential customers happy.
- Google Business Profile and Info Consistency: If you haven’t yet, claim your Google Business Profile (GBP). Then make sure that your name, address, and phone number (or NAP) are consistent on your website, your GBP, and on major directories like Yelp. Inconsistencies hurt your rankings in Google and frustrate customers.
- Reviews and Testimonials: According to Pew Research Center, 89% of Americans read reviews before buying. 5-star reviews and glowing testimonials build trust fast. If you can gather Google reviews and display them on your website, you’ll build trust fast and shorten the time between someone searching “emergency plumber near me,” and clicking your phone number to call.
- Mobile-First Design: Most people search for service-based businesses when they’re standing in front of the problem, phone in hand. That means you need a website that looks and works great on mobile. Slow or clunky websites drive customers away to websites that give them the solution seamlessly.
- Bonus: Local SEO with Photos of Real Work: If you can check off all the items above but are still looking to improve your website, we’ve got you. Run through your website and include local language on every page. Mention the city, county, or areas you serve. Next, consider including real photos of real people doing jobs you offer. This approach helps you show up when people Google the services you offer and it builds trust by letting them see you in action.
Contact LeadPoint Digital for a Free Website Review
At LeadPoint, we prioritize proven strategies that actually move the needle, and these 5 essentials will turn your website into a lead machine. If you’d like to strengthen your online presence to grow your business, we can help. Contact us today for a free consultation with one of our digital marketing experts.
