Run a Local, Service-Based Business? Here’s 5 Things Your Website Needs
By LeadPoint Digital
If you run a local, service-based business, you need a website that works as hard as you do. Optimizing your website for conversions is an investment that will pay for itself again and again.
If you’re ready to turn your website into one of your greatest growth tools, we’re here to help. Keep reading for the 5 essentials your website needs to keep you booked and busy.
5 Website Features That Will Supercharge Your Bookings
Great UX
Did you know that 89% of people will shop with a competitor after a poor user experience (UX)? A modern, fast website is crucial to success. Here’s how you can create a seamless user experience for your potential customers.
- Clear messaging: Your customers should know exactly how you can help them as soon as they land on your website. Avoid industry jargon; clear beats clever every time.
- Intuitive navigation: A well-organized website that’s easy to navigate means your customers can find what they need quickly and easily.
- A page for each of your services: Your important offers are likely to be overlooked if you lump all your services into one page. Breaking out each service highlights the benefits, boosts SEO, and won’t overwhelm your potential customer.
- Easy contact and booking: You want people to reach out so make it as easy as possible. Place prominent buttons to your contact information and consider using a booking tool like Calendly if it makes sense for your business model.
Social Proof
Word-of-mouth is widely considered the best form of marketing. Social proof is the website version of this effective marketing methodology. When you include glowing feedback from your happy customers, it boosts trust and provides proof that you do what you say you will. Social proof includes:
- Testimonials: Don’t be shy in sharing your customer’s feedback on a job well done.
- Reviews: Both professional write ups and Google customer reviews are powerful marketing tools to include on your site.
- Case Studies: Write reports about a problem you solved and how you did it so users can see your successful process.
- Awards: Technically awards are proof of performance, but awards advertise your ability to achieve high standards in a competitive market.
Mobile First Design
Today, 70% of Millennials and Gen Z book on their phone. If your website doesn’t work well on mobile, you risk turning away a major portion of your potential base. Plus, Google prefers to show sites that are optimized for mobile. Adopting mobile first design ensures that your website meets people where they are: on their phones.
Fast Loading Speeds
A slow website is a huge deterrent to conversions. Studies show that 53% of mobile website visitors will leave if the page doesn’t load in 3 seconds. The culprit behind slow load times are often big images, cheap hosting, and too much unnecessary software on your site. Try this: pull up a new tab and visit your website right now. Check on both mobile and desktop. If it takes more than three seconds to load, then your website needs a revamp.
Local SEO Optimization
You’re a local business so your local web presence should be front and center. If your service area covers more than one city or area, make sure you have dedicated pages for each location. Next, make sure the contact information on your website matches your Google Business Profile exactly. Both steps help boost your visibility to search engines and creates clarity about who you serve.
Want a Website that Makes Your Local Service Business Shine?
Small business owners juggle a lot but your website doesn’t have to be one of them. At LeadPoint Digital we specialize in SEO, advertising, content marketing, and website design to drive results for our clients. Get in touch with us to learn how we can build a website that helps you book more clients with ease.
