The Lead: Digital Marketing Advice

Increase User Engagement with A Paid and Organic Search Strategy

One of the most common dilemmas in search engine marketing is whether to advertise for your brand name or keywords your company is already ranking for at the top of the search engine ranking pages (SERPs). Here are a few strategies we’ve used in the past that have proved successful.

News

LeadPoint Digital Grows into New Office Space

We are excited to announce that LeadPoint Digital is growing into a new office space in Downtown Roanoke on December 1, 2020.

News

Stephanie Frost Joins LeadPoint Digital as Director of Business Development

Stephanie will guide regional and national businesses to reaching their audiences through strategic partnerships and comprehensive inbound marketing strategies.

SEO

Beginner’s Guide to Earn More Views on YouTube

We sat down with Marko Zlatic, founder of Whiteboard Finance, social media influencer and friend of LeadPoint Digital to discuss his ranking success on YouTube and how much time you should invest in YouTube versus your own website.

Inbound Marketing

Our Uniqueness Creates Opportunity for Brands

Learn from large audio and video streaming services to curate your email marketing and website for a more personalized experience.

News

Innovation Prospers in Times of Despair

Local broadcasters, professionals, and residents of Southwest Virginia created a 24/7 local information and call-in radio station covering COVID-19 – focused on educating the public and the impact local businesses are having nationally and locally. Completely volunteer based, COVID Virginia airs on local radio station 102.5 FM WBZS.