The Lead

Digital marketing advice to guide your business.
News

LeadPoint’s Cousins to Speak at UX Writer Conference

LeadPoint Digital’s Director of Digital Marketing Carrie Cousins is set to share insights on user experience and website marketing at the UX Writer Conference.

News

2 Familiar Faces Join LeadPoint Digital Team

Matt Brown and Sarah Wardle Jones join LeadPoint Digital, bringing a wealth of knowledge and digital marketing experience to the team.

News

Carrie Cousins Wins 2021 AAF Roanoke Ad Person of the Year

LeadPoint Digital is thrilled to announce that our very own Carrie Cousins was awarded Ad-verting Person of the Year by the American Advertising Federation, Roanoke Chapter.

Digital Advertising

British Company Features LeadPoint’s Cousins in Recent Article

Carrie Cousins, senior digital strategist for LeadPoint Digital, was recently featured for her design and leadership expertise in an interview with 20i, an innovative British web hosting company.

Digital Advertising

LeadPoint Managing Partner Speaks at SCMA Annual Conference

Brad Timofeev, managing partner of LeadPoint Digital, will lead several sessions focused on digital marketing at the Southeast Concrete Masonry Association Annual Conference.

News

LeadPoint Digital’s Carrie Cousins Earns Facebook Community Manager Certification

Senior Digital Marketing Strategist Carrie Cousins, who joined LeadPoint Digital in April, has earned her Facebook Community Manager certification.

Strategy

Does Your Marketing Funnel Include Digital? (Hint: It Should)

The marketing, or sales, funnel helps create awareness and interest all the way to generating leads and conversions. Digital marketing has a similar funnel.

News

LeadPoint Digital to Host Grand Opening and Ribbon Cutting Ceremony

LeadPoint Digital, located at 10 Church Ave SE, Suite 300 in Downtown Roanoke, will celebrate its new office space with a ribbon cutting ceremony on Friday, May 14 at 10:00am.

Inbound Marketing

Better Digital Marketing Personas

Personas are the anchor of many digital marketing agency strategies. Understanding your client’s audience is vital to building a successful digital marketing strategy that delivers results.

News

Cousins & Duncan Join LeadPoint Digital

Cousins will help power LeadPoint Digital’s local and national business growth.

Digital Advertising

Increase User Engagement with A Paid and Organic Search Strategy

One of the most common dilemmas in search engine marketing is whether to advertise for your brand name or keywords your company is already ranking for at the top of the search engine ranking pages (SERPs). Here are a few strategies we’ve used in the past that have proved successful.

News

LeadPoint Digital Grows into New Office Space

We are excited to announce that LeadPoint Digital is growing into a new office space in Downtown Roanoke on December 1, 2020.

SEO

Beginner’s Guide to Earn More Views on YouTube

We sat down with Marko Zlatic, founder of Whiteboard Finance, social media influencer and friend of LeadPoint Digital to discuss his ranking success on YouTube and how much time you should invest in YouTube versus your own website.

Inbound Marketing

Our Uniqueness Creates Opportunity for Brands

Learn from large audio and video streaming services to curate your email marketing and website for a more personalized experience.

News

Innovation Prospers in Times of Despair

Local broadcasters, professionals, and residents of Southwest Virginia created a 24/7 local information and call-in radio station covering COVID-19 – focused on educating the public and the impact local businesses are having nationally and locally. Completely volunteer based, COVID Virginia airs on local radio station 102.5 FM WBZS.

Digital Advertising

Bloom Where You Are Planted

Learn how digital advertising can help boost sales with a small marketing budget.

SEO

Is Luck Really Luck At All?

Luck is a result of preparation and persistence. Learn more about how this applies to search engine optimization.

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