As of January 2024, there were an estimated 5.04 billion active user identities on social media. Roughly 66% of all people are online and over half the world is on social media, which means that businesses large and small are there too. Connecting directly with customers has never been more accessible and yet at the same time complex!

Content marketing represents both a huge opportunity and challenge for businesses to elevate their brand and connect with potential customers. At LeadPoint Digital, we’re here to help you cut through the noise and get results with our top 5 content marketing best practices.

5 Content Marketing Best Practices to Implement This Year

Social media changes at a breakneck speed and it’s tempting to take a scattershot approach to your content strategy. Rather than haphazardly chasing the next viral trend, the best way to create sustainable, results-oriented content marketing is through planning, user experience, and a healthy dose of data.

1. Create a Strategy 

The first step in any marketing, regardless of the channels, is a solid strategy. To make a content strategy that works for you, get very clear about the goals. How often will you post and where will you publish? What sort of content makes sense for your business? 

Next, clarify how your strategy will support your business goals. Maybe you want your efforts to drive traffic to your website, or generate more leads. Putting these needs down on paper will shape your approach in a way that makes sense for your business.

2. Understand Your Audience

Now that you understand how your content makes sense for you, it’s time to figure out how to connect with your customers. Take some time to put yourself in your customers shoes. Who are they and where do they hang out? What kind of media do they consume, and most importantly what pain points do they have that you’re positioned to address?

Next, it’s time to create a consistent voice for your company that connects. Choose a tone of voice that addresses their needs and reflects your brand personality and then stick with it.

3. Assess Your Existing Content

It’s likely that you’ve been at the content marketing game for a while and it’s important not to throw the baby out with the bathwater. If something’s working, incorporate into your strategy! One way to assess this is with a simple audit.

List all the channels you’re using like Facebook, YouTube, or email and then take stock of what’s successful and what’s not. The best barometer of success is analytics (more on that later) but you can also get a sense of what connects with your community through engagement. Be sure to note where people are people clicking and commenting the most and what posts did better than others.

4. Create Content that Adds Value

Creating content takes time, energy, and resources so the last thing you want to do is add to the noise. Instead, give your users valuable content. People tend to use the internet to do one of four things: know, go, do, or be entertained. Use insights you developed about your customers to determine why they show up on your channels. 

This information can also be helpful in determining what format will be most effective. For example, if you’re talking to a primarily “know” crowd, then whitepapers, email newsletters, and informational posts might be valuable to your strategy. By contrast, a “go” crowd might want fast information about events, promotions, and locations.

5. Use Analytics to Measure Performance

When it comes to determining the success of your content marketing, data is key. Nearly all content platforms offer analytics that will give you critical information about how your content is performing. Analytics allow you to measure everything from post views to email open rates and more. 

Now it’s time to circle back to your goals. Having hard numbers on hand will make it easy to see if your investment in content marketing is paying off. You can use this information to adjust and optimize your strategy so it only gets stronger over time. 

Get An Expert Content Marketing Strategy with LeadPoint Digital

One of the fastest ways to get a return on your content marketing strategy is to work with a team of experts. At LeadPoint Digital, we’ve honed our approach to digital marketing so it stands the test of time and drives results for our clients. If you’d like to learn more about how we can help you make the most of your content marketing, get in touch! We’d love to hear from you.

You lock eyes from across the room and the connection is immediate. You’re intrigued and want to know more. It’s a tale as old as time and it might surprise you to learn that the plot applies marketing as much as it does to romance. 

Dating and marketing have a lot in common. They’re both aimed at building trust and establishing positive relationships. Whether someone is swiping right to find a soulmate or Googling the perfect smartphone case, the process from introduction to commitment is pretty similar.  

Parallels Between Marketing and Dating

As a business owner, you want to woo your ideal customer. Just like it’s uncommon to get married after a single date, it’s rare that customers make a purchase after their initial exposure to your product or service. Instead, they tend to follow a 5-step decision making process that parallels a great love story. 

1. Awareness: The Meet Cute 

Every great relationship starts with the introductions. Think of your favorite Romcom: the plucky protagonist crashes into a handsome stranger and the rest is history. The same is true of your business and potential customers. Making an introduction is the crucial first step. 

One of the best ways to meet customers is by getting found on Google. With a strong SEO strategy, your business can rocket to the top of the search results making it easy to introduce yourself to customers. 

2. Consideration: The Coffee Date

The next stage in dating and marketing is consideration. Here’s where you want to put your best foot forward but don’t come on too strong. It’s like the classic coffee date. One great way to make a strong first impression is with a beautiful and functional website that’s crafted with your customer in mind. Tell a clear story about your business and you’ll attract compatible customers who are interested in what you offer. 

3. Intent: Define the Relationship

Sometimes a relationship can be full of possibility but it flounders because the two halves want different things. Avoid that problem in your marketing by understanding intent. Intent lets you know what your customer wants, which can typically be broken down into four categories: know, go, do, or entertain. If your customer is seeking information, but you provide entertainment, then your relationship will break down. A strong digital marketing strategy will take the time to research intent and deliver messaging that aligns with the customer’s needs.

4. Purchase: Put a Ring on It

As a business owner, you know your product or service solves a problem for people. After you’ve built awareness, cultivated consideration, understood intent, the last step is promoting a purchase. It’s a lot like getting down on one knee and popping the question.

At this stage, you’ll understand what your customer needs, and provide timely information and incentives. This can look like well-crafted Google ads, elegant email marketing, or compelling social media strategy. When done well, your digital marketing strategy has built trust with your customer so they feel confident in committing to you.

5. Re-Purchase: 1st Anniversary Dinner

It’s hard to resist a love story that ends happily ever after. But unlike fairytales, the marketing story doesn’t stop there. Healthy long-term relationships take careful tending. In the loyalty stage of the buying cycle, customers not only re-purchase your product, but they advocate for you, sending others your way. Developing a thoughtful engagement plan as part of your digital marketing strategy will help you celebrate many happy anniversaries with your customers.

Call LeadPoint for the Beginning of a Beautiful Relationship

LeadPoint Digital is a digital marketing agency that treasures our relationships with marketing departments, businesses, and organizations large and small. We specialize in search engine optimization and advertising, content marketing, and website design. 

We leverage our deep understanding of online behavior to drive results for our clients. Contact us if you want help building relationship-oriented marketing strategy that converts.

A great social media marketing plan isn’t so great if you don’t measure its success.

Social media analytics are a critical piece of social media strategy, allowing you to see how well your posts and ads are performing as well as understand the people who interact with your posts and ads and how they feel about your business.

With all that intel, you can create social media content that gets your audience excited and grows your bottom line.

About Social Media Analytics

Social media analytics are the data and metrics that help you measure the performance of your social media accounts, both in the short term and over the long haul. 

This data is collected and curated by the individual social media platforms as well as various paid services, such as Hootsuite, Sprout Social and others.

Types of Social Media Analytics

A lot of data is available, and it’s up to you to prioritize which are most important to helping you meet your marketing goals. 

Types of analytics include:

  • Performance measures of content, including impressions, reach, like, comments, shares, views and clicks.
  • Audience information, including age ranges, gender, location and the types of devices they use.
  • Paid ad performance, including clicks, cost per click, cost per engagement and conversion rate.

With paid tools, you can also get data on influencers, sentiment analysis and see how your analytics stack up against your competitors. 

What To Do with Social Media Analytics

Analytics can provide detailed insights into more than just the performance of a social media post. Through them, you can:

  • Learn which types of content has the most impact, engagement and conversions to sales.
  • Hear what people really say about your product or service.
  • Understand who your social media audience is and tailor your content to meet their needs or grow your audience beyond your base.
  • Learn about any customer service issues quickly.
  • Know which of your social media accounts are growing and which aren’t and spot sudden changes or anomalies in followers as soon as they happen.
  • See larger trends in content and conversations related to your business.
  • Justify the need for social media and employees to support the effort.

Most importantly, it’s important to look at your social media analytics regularly. This will give you a feel of what’s “normal” for your accounts, so you can see the highs of good posts and the lows of posts that just aren’t working. Then adjust your strategy, doing more of the good and jettisoning the bad.

Don’t Be Intimidated

Figuring out which social media analytics to focus on can be overwhelming at first. The digital marketing team at Roanoke’s LeadPoint Digital can help you make sense of all the numbers. Our expertise, specialization, and access to advanced tools to help you get the most out of your social media strategy. Schedule a free consultation with us today to see how we can help you become a social media analytics rockstar!

Your visual brand is a critical piece of your overall marketing strategy. It includes all the visual elements that make your organization recognizable and memorable, ensuring consistency in everything from storefronts to digital marketing. 

Visual branding includes five key elements: A logo, a color palette, typefaces, image style and graphic elements. No matter a brand’s overall aesthetic — traditional or modern, professional or whimsical — all these elements need to work together to communicate the personality and purpose of your brand.

The Logo

Your visual brand begins with your logo. It is the unique identifier for your brand and you will use it everywhere. Because it uses both typefaces and color, your logo is the foundation of your visual brand.

Color Palette

Your brand’s palette should include the colors from your logo as well as a small set of complementary colors. These colors will be used across all platforms, such as advertising, websites, and signage. Most times, moderation is important when choosing a palette. It’s easy to go overboard. 

Typography

Typography includes both the fonts as well as the attributes of those fonts, such as size and boldness. Choose two or three fonts that express your brand’s personality. For example, a thin and condensed sans serif font feels sleek and modern while a heavy serif font is more traditional. Most importantly, make sure your fonts are functional and easy to read.

Imagery

Set guidelines for photography and videography that communicate your brand strategy. What types of images best represent the personality of your organization? Will images be in color or black and white? Heavily filtered or natural? Whatever style you choose, use it consistently.

Graphic Elements

Graphic elements such as patterns, textures or icons add extra flair where you need it, such as in website and social media backgrounds or designs on packaging materials. They’re a small touch that can pull your whole visual identity together.

Each of these elements contribute to a visual language for your brand. The goal is clear and consistent communication that makes your brand instantly recognizable.

Need to know how to create a visual brand? Roanoke’s digital marketing company is ready to help. LeadPoint’s creative team helps organizations take their visual branding to the next level — growing their name recognition and their bottom line. Drop us a line for a free consultation with one of our digital marketing experts.

When you want to connect with customers, email marketing works.

How well it works starts with the first thing a customer sees: The email’s subject line.

A good email subject line inspires while being short and to the point. It teases without being trite. It stands out among all the other emails in the inbox and makes customers eager to open the message and read on.

How to write email subject lines? Like all digital marketing, it takes a little practice. Here are a few tips to get you started.

Be Brief

Keep your subject line within 30 to 40 characters. That’s four to eight words, including spaces. 

If a subject line is too long, your customer won’t be able to see all of it, especially when checking mail on a smartphone. Plus, shorter subject lines are easier to read and will catch the eye of your customer.

Add Time Elements

Point out a deadline or that a limited amount of a product remains to add urgency and importance to your email. FOMO — the fear of missing out — drives action, in this case, opening your message to learn more. But remember: The goal is to inspire, not frighten or trick your customer. 

Don’t Try Too Hard

There’s content that is clever, and content that tries to be clever. Customers can tell the difference. So don’t try too hard to be cute, especially if cute isn’t really part of your brand. 

When you do come up with a fun, clever, pun-filled email subject line, ask a few other people to read it behind you. Make sure that your words make sense and that they don’t carry some other, unintended meaning.  

Write a Newsy Headline

Decades of journalism has proven the worth of straightforward subject + verb headlines. Those work equally well for email subject lines and add a professional tone to your message.

Need inspiration for a good email subject line? Look through online magazine and newspaper headlines to get some ideas.

Ask a Question

People are naturally curious and want to know get the answer waiting in your email message. A good question will draw your customer in and can really drive engagement rates.

Don’t Forget to Measure Success

Good analytics will show you what types of subject lines work with your unique customer base. 

Always track open rates and engagement as you go. Also try AB testing — write two different subject lines and split your email list in half. See which subject line gets a better response.

Want help crafting the perfect digital marketing campaign? LeadPoint Digital, Roanoke’s digital marketing company, is here to help tailor your message — complete with compelling email subject lines — for a successful campaign that gets noticed. Drop us a line for a free consultation with one of our digital marketing experts.

Everyone is talking about TikTok these days, a with good reason. With more than 1 billion active users of all ages worldwide, TikTok is driving trends that other social media platforms are following.

Because users flock to TikTok for its visuals — posts combine vertical video with music — and because it has worldwide reach across generations, TikTok is a fun and effective way for businesses to market their products and services.

Is TikTok right for your business? Let’s see.

What are the pros and cons of TikTok?

There’s a lot for marketers to like about TikTok.

  • TikTok is pretty much everywhere. Its app has been downloaded more than 2.6 billion times and around the world. It has reach.
  • Brands can get incredibly creative on TikTok, using low-production video and catchy music to show products in action.
  • There’s in-app shopping.

But TikTok can be fickle.

  • With so many users, it’s hard to get noticed immediately. 
  • With so many brands already on TikTok, you’ll need to be extra creative with photo and video to stand apart from others with a similar product or service.
  • Trends come and go quickly on TikTok. It can be hard for a marketing team to keep up.
  • Because of its ties to China, Virginia has banned the use of TikTok on all government-run networks and computers. For example, Virginia Tech students can no longer access TikTok while on the university’s campuses.

What is your goal? 

Effective marketing relies on strategy, not flash. Think about your marketing goals. Do you want to sell a product? Increase brand visibility? Get new leads? You need to be able to make progress toward those goals through creative TikTok videos, where traditional marketing messages can fall very flat. Make sure your goals align with what the platform offers.

Is your audience on TikTok?

TikTok offers a lot of ways to reach segments of its users by searching interests or keywords. But those users may not be in your community — or even in your country. It pays to research your customers to see if they are TikTok users. Their engagement with your TikToks will be critical in helping to drive new customers and ultimately new sales.

Do you have the resources to make TikToks? 

For starters, are you on TikTok yourself? That’s the first step in understanding how to authentically use TikTok for marketing your business as well as see what kind of competition from other brands that you’ll be up against.

Next, think about content. It’s true that TikTok videos don’t need to be high-definition and high-quality. DIY video is preferred. But you will need a lot of creative ideas and, mostly importantly and often the hardest to get, people who are willing to be in those videos.

Reach Out to LeadPoint Digital for a Free Consultation

If you have questions about how to use TikTok for business, the team at LeadPoint Digital has answers. We offer expertise, specialization, and access to advanced tools, to help you reach and engage your target audience, drive website traffic, generate leads, and ultimately, increase your online visibility and business growth. Schedule a free consultation with us today to see how we can help your business!

Email marketing remains the most effective way for businesses grow the relationship with their current customers and introduce themselves to potential new ones.

Why? You can personalize an email message — something you can’t do with a social media post. And you can get robust insight into what your customers do with that email.

To be successful, like any digital marketing effort, email marketing requires a plan. 

Here’s how to get started.

Identify Your Audience

You know your product or service forward and backward. You should know your customers just as well: Who they are and what they want from your business. Also consider who else could be interested in your business and what they need to become customers. 

Identify Your Marketing Goals

Once you know who you want to reach, think about what you want them to do. Are you working to drive sales, highlight new products, write reviews, attend events, or something else?

This will help determine what type of email marketing will be most effective for your customer. For example:

  • Newsletters are effective at engaging and inspiring customers.
  • Abandoned cart emails recover lost sales by reminding shoppers they didn’t buy that item they put in their cart.
  • Win-back campaigns target one-time customers who haven’t been back in a while.
  • Promotional emails include a direct ask for sales.
  • Event promotions include a direct ask to show up to something.

Regardless of which you choose, each email should include a call-to-action — an easy task for the reader, such as learn more, sign up, or buy a product.

Get Creative with Your Message

Practice, practice, practice. Write in a voice that matches your brand and is true to your mission. Create content that builds relationships with your customers. Perfect your skill at persuasive writing to make every word, from your subject line to your signature, count.

Measure Your Email’s Success

Email marketing offers plenty of analytics that lets you see what happens when a customer receives your email and allow you to keep improving on your content. Common metrics include:

  • Open rate: How many people opened the email once it hit their inboxes?
  • Click rate: How many people clicked on links embedded in the content?
  • Unsubscribe rate: Did anyone ask to stop receiving your email?
  • Subscriber interactions: Who did something or communicated back to you?

Ask the Experts

Hiring a digital marketing agency can provide your business with a competitive edge in the digital landscape. LeadPoint Digital offers expertise, specialization, and access to advanced tools, to help you reach and engage your target audience, drive website traffic, generate leads, and ultimately, increase your online visibility and business growth. Schedule a free consultation with us today to see how we can help your business!

Research indicates that no less than 87% of shoppers take to the internet to research purchases before buying. In today’s digital landscape, online advertising plays a crucial role in the success of businesses. It offers a powerful platform to reach a wider audience, promote products or services, and achieve business goals. One of the most effective online advertising tools is Google Ads. We will explore how Google Ads can help businesses advance their goals and drive success.

Targeted Advertising for Effective Reach

Getting the right product in front of the right person, or targeted advertising, is one of the hallmarks of effective advertising. Google Ads makes it easy for businesses to reach the right customer by providing advanced targeting options that reach specific demographics, interests, locations, and keywords. The benefits of this approach are numerous:

Reaching the Right Audience

Through Google Ads, businesses can display ads to users who are interested in purchasing a product or service you offer. This targeted approach ensures that the right message reaches the right people, leading to better engagement and higher conversion rates.

Generating Relevant Leads and Conversions:

Businesses can generate more relevant leads and drive conversions by targeting the specific audience that is most likely to convert. Google Ads’ targeting capabilities help optimize ad spend and maximize return on investment.

See How LeadPoint Can Help Your Business

Increased Visibility for Brand Exposure

Visibility is key to standing out in the competitive online landscape. Google Ads enables businesses to position their ads at the top of Search Engine Results Pages (SERPs) for relevant keywords. The advantages of increased visibility include:

Higher Brand Exposure

By getting top ad placements, businesses can increase their brand exposure and raise awareness. This awareness goes a long way toward converting those customers searching for related products or services.

Enhanced Brand Awareness

The consistent visibility offered by Google Ads helps businesses build brand recognition and establish a strong online presence. This can lead to long-term benefits and customer loyalty.

Budget Control and Optimization

Google Ads provides businesses with flexibility in budget management, allowing them to set daily or monthly budgets aligned with their goals. This control over ad spend offers several advantages:

Effective Budget Allocation

Businesses can allocate their advertising budget strategically, ensuring optimal use of funds. This flexibility empowers businesses to focus their resources on campaigns that yield the best results.

Maximizing Return on Investment (ROI)

Google Ads’ budget control enables businesses to track ad performance and make data-driven decisions. By analyzing key metrics like impressions, clicks, and conversions, businesses can optimize their campaigns to achieve the highest possible ROI.

Measurable Results for Data-Driven Decisions

Data is the backbone of successful marketing strategies. Google Ads provides businesses with extensive data on ad performance, allowing for informed decision-making:

Comprehensive Performance Tracking

Google Ads offers valuable insights into impressions, clicks, conversions, and various other key metrics. This data helps businesses evaluate the effectiveness of their campaigns and make necessary adjustments.

Campaign Optimization

Armed with relevant data, businesses can optimize their Google Ads campaigns. By identifying underperforming ads, targeting opportunities, or areas for improvement, businesses can refine their strategies to drive better results and reach their goals.

Remarketing Opportunities for Customer Engagement

Remarketing is a powerful technique that enables businesses to re-engage with previous website visitors or interested users. Google Ads provides robust remarketing capabilities, offering several benefits:

Building Customer Connections

Remarketing allows businesses to reconnect with potential customers who have already shown interest in their offerings. By displaying targeted ads to these users as they browse other websites or platforms within the Google Display Network, businesses can acquire leads and increase the likelihood of conversions.

Converting Leads into Customers

Remarketing presents an opportunity to reinforce brand messaging, provide additional value, and ultimately convert leads into paying customers. By staying top-of-mind with potential customers, businesses can increase their chances of driving conversions and achieving their goals.

Enhanced Mobile Advertising for Reach

Mobile advertising has become increasingly important with the rise of smartphone usage. Google Ads offers specific features and options for mobile advertising, allowing businesses to tap into the growing mobile user base:

Mobile-Specific Advertising

Google Ads provides businesses with mobile-specific ad formats and targeting options. This ensures that ads are optimized for smartphones and tablets, providing a seamless and engaging experience for users on the go.

Access to a Wider Audience

By reaching users on their mobile devices, businesses can expand their reach and connect with a larger audience. This increased visibility among mobile users enhances the potential for engagement, conversions, and business growth.

Ad Extensions for Enhanced Visibility and Engagement

Ad extensions are a valuable tool within Google Ads that allows businesses to enhance their ads and improve user experience. Some key benefits of using ad extensions include:

Improved Click-Through Rates

Ad extensions provide additional information and functionality within ads, making them more appealing and relevant to users. This, in turn, can lead to higher click-through rates and increased traffic to businesses’ websites.

Driving Qualified Traffic

Ad extensions allow businesses to provide users with more specific details, such as site links, phone numbers, or additional landing pages. By offering more relevant information, businesses can attract more qualified traffic and improve the chances of conversions.

Effectiveness and Worth of Google Ads

Google Ads advertising has proven to be highly effective in driving business results. Some key reasons why it is worth investing in include:

Targeted Reach

With its advanced targeting capabilities, Google Ads ensures that businesses reach the most relevant audience, increasing the likelihood of conversions and maximizing ad spend efficiency.

Measurable Performance

Google Ads provides extensive data and analytics to track the performance of ad campaigns. This allows businesses to evaluate their results, make data-driven decisions, and continuously optimize their strategies for better outcomes.

Flexibility and Scalability

Google Ads accommodates businesses of all sizes and budgets. Whether you’re a small local business or a global enterprise, Google Ads offers the flexibility to scale your campaigns and align them with your business goals.

Advantages and Disadvantages of Google Ads

Google Ads comes with several advantages for businesses, such as:

Precise Targeting

Google Ads allows businesses to reach specific demographics, interests, locations, and keywords, ensuring their ads are seen by the right audience.

Enhanced Visibility

Google Ads positions ads prominently on SERPs, giving businesses increased visibility and exposure to potential customers actively searching for related products or services.

However, there are potential disadvantages or challenges to consider, such as:

Increased Competition

As Google Ads becomes more popular, competition for top ad placements intensifies, potentially driving up costs and making it more challenging to stand out.

Ad Fatigue

Displaying the same ads repeatedly to the same audience may lead to ad fatigue, where users become less responsive or uninterested in the messaging.

Benefits of Online Advertising

Online advertising, including Google Ads, offers several benefits for businesses:

Wider Reach

Online advertising allows businesses to extend their reach beyond geographical limitations, tapping into a global audience.

Cost-Effectiveness

Compared to traditional marketing channels, online advertising often provides a more cost-effective way to promote products or services and reach a targeted audience.

Real-Time Analytics

Online advertising platforms like Google Ads offer real-time analytics, enabling businesses to monitor campaign performance, make data-driven decisions, and adjust strategies on the fly.

Complementing Traditional Marketing Efforts

Online advertising can work hand-in-hand with traditional marketing efforts, creating a holistic marketing approach that maximizes visibility and impact.

Impact on Views and Reach

Yes, Google Ads can increase views by positioning ads prominently on SERPs and other websites within the Google Display Network. By utilizing Google Ads, businesses can benefit from:

Enhanced Visibility

Google Ads enables businesses to secure top ad placements on search engine results pages, increasing their visibility and exposure to a larger audience.

Expanded Reach

Google Ads extends businesses’ reach beyond their organic search rankings, ensuring that their ads are seen by users who may not have discovered them otherwise.

Grow Your Business with Google Ads

Google Ads provides businesses with a powerful platform to advance their goals and drive success in the online advertising realm. With targeted advertising, increased visibility, budget control, and measurable results, businesses can optimize their campaigns for better outcomes. Remarketing opportunities, enhanced mobile advertising, and ad extensions further enhance engagement and reach.

While Google Ads offers many advantages, it is important to consider potential challenges and ensure effective campaign management. Online advertising, including Google Ads, offers numerous benefits that complement traditional marketing efforts and provide businesses with valuable opportunities for growth. By leveraging the capabilities of Google Ads strategically, businesses can maximize their visibility, engagement, and conversions. This ultimately advances their business goals and helps to achieve long-term success.

Want help building a successful Google Ad campaign for your business but don’t know where to start? LeadPoint Digital can help! We specialize in search engine optimization and advertising, content marketing, and website design. Our deep understanding of online behavior allows us to develop and execute practical inbound strategies that drive results. Drop us a line for a free consultation with one of our digital marketing experts!

In today’s fast-paced digital landscape, businesses need to have a strong online presence to thrive and succeed. With the rise of the internet and social media, traditional marketing strategies alone are no longer sufficient. This is where digital marketing agencies come into play.

Hiring a digital marketing agency can be game-changing for your business. This article will explore why that is and how it can help you reach your marketing objectives efficiently.

Why Is It Important to Hire a Digital Marketing Agency?

Digital marketing agencies provide a wide range of services to help businesses navigate the complex world of online marketing. Here’s why hiring a digital marketing agency is important:

Expertise and Specialization:

  • Digital marketing agencies consist of professionals who have expertise in various aspects of online marketing such as search engine optimization (SEO), social media marketing, content marketing, and more.
  • They stay updated with the latest industry trends and best practices, allowing them to develop effective strategies tailored to your business needs.

Time and Cost-Efficiency:

  • Implementing digital marketing strategies can be time-consuming and requires continuous effort. By hiring an agency, you can focus on your core business activities while leaving the marketing tasks to the experts.
  • It can also be more cost-effective than hiring an in-house team since you only pay for the services you need, and you avoid expenses like employee benefits and training.

Access to Advanced Tools and Technologies:

  • Digital marketing agencies use tools that help to understand key metrics of your marketing effots. These tools can help in areas such as keyword research, competitor analysis, analytics, and campaign optimization.

Is It Worth It to Hire a Digital Marketing Agency?

Hiring a digital marketing agency can be a worthwhile investment for your business. Here’s why:

  • They bring in expertise and experience that can lead to more effective marketing strategies and better results.
  • They have a deep understanding of various online channels and can help you reach your target audience more efficiently.
  • A digital marketing agency can provide a fresh perspective and innovative ideas to enhance your marketing campaigns.

What Can I Expect from a Digital Marketing Agency?

When you hire a digital marketing agency, you can expect the following:

  • A thorough analysis of your current marketing efforts and identification of areas for improvement.
  • Development of a customized digital marketing strategy tailored to your business goals.
  • Execution of various digital marketing tactics such as SEO, PPC advertising, social media marketing, content creation, and more.
  • Continuous monitoring and optimization of your campaigns to ensure maximum performance and return on investment.

What Types of Services Do Digital Marketing Companies Offer?

Digital marketing companies offer a wide range of services to help businesses establish a strong online presence and achieve their marketing goals. These services include:

  • Search Engine Optimization (SEO) – This involves optimizing websites to improve organic search engine rankings.
  • Pay-Per-Click (PPC) Advertising Management – Where they create and manage targeted ad campaigns on platforms like Google Ads and social media channels.
  • Content Marketing – Another key service offered, where they create valuable and engaging content such as blog posts, articles, and videos to attract and engage the target audience.
  • Social Media Marketing – Also commonly offered, involving managing and optimizing social media accounts to increase brand awareness, engagement, and website traffic.
  • Much More – Email Marketing, conversion rate optimization, web design and development, and analytics and reporting are additional services provided by digital marketing companies to help businesses achieve optimal results in their online marketing efforts.

What to Look for When Hiring a Digital Agency?

Consider the following factors when choosing a digital marketing agency:

  • Experience and Track Record: Look for agencies with a proven track record of success and experience in your industry.
  • Services Offered: Ensure the agency offers the specific services you require, such as SEO, social media management, or content marketing.
  • Communication and Collaboration: Choose an agency that values open communication and works collaboratively with you to achieve your goals.
  • Reporting and Analytics: The agency should provide regular reports and insights on the performance of your campaigns and the return on your investment.

What Does It Cost to Hire a Digital Marketing Agency?

The cost of hiring a digital marketing agency can vary depending on several factors, including the agency’s size, location, and the scope of services required. Some agencies charge a monthly retainer fee, while others may have project-based or performance-based pricing models. It’s best to discuss your specific needs with the agency to get a customized quote.

Reach Out to LeadPoint Digital for a Free Consultation

Hiring a digital marketing agency can provide your business with a competitive edge in the digital landscape. LeadPoint Digital offers expertise, specialization, and access to advanced tools, to help you reach and engage your target audience, drive website traffic, generate leads, and ultimately, increase your online visibility and business growth. Schedule a free consultation with us today to see how we can help your business!

Everything You Need to Know About GA4 Migration

Many of you have probably been receiving notifications for more than a year about migrating your Google Universal Analytics to Google Analytics 4 (GA4). On July 1, 2023, Google will discontinue Universal Analytics, which means none of your website analytic data will track through that property anymore. In December 2023, all data from Universal Analytics will be erased.

What that means is that you must make the switch if you want to have consistent – or any – website tracking information. But LeadPoint Digital clients don’t have to do a thing. (We’ve got you covered already.)

What to Expect

To break it down simply, the data we review with our clients monthly will change for the better and be more expansive. The largest change from Universal Analytics to Google Analytics 4 is that your website data will be tracked through events, rather than pageviews.

The Good News: Google Analytics caught up with LeadPoint Digital! Long before Google Analytics 4 was announced, LeadPoint tracked your website data through events. Most of the data we review with you on a weekly or monthly basis has been events-based since our relationship began. Event metrics that we regularly review with our clients are form submissions, document downloads, clicks to social media, video viewing rates, clicks to call, clicks on email address, and clicks to important outbound websites.

The Bad News: All the data we tracked for your website to this point will disappear in December 2023. LeadPoint Digital is taking measures to download all historical data for comparison under the new Google Analytics 4 tracking. We have also been tracking Google Analytics 4 data over the last year, so we should have data to compare immediately.

Smarter Marketing with GA4

  • User-ID Tracking
  • Customer Data Integration
  • Data-Driven Lead Tracking

User-ID tracking will better measure websites that have registered users, such as e-commerce or login areas. This will enable you to track your registered users as one journey whether they visit through a mobile device, laptop, or tablet. In the past, these visitors were viewed as three separate visits. Now we can measure the cross-device behavior between registered users.

Customer data integration will allow you to upload customer and prospect data from your point of sale, customer relationship management, or other offline data collection. The benefit to this is to track your overall business performance in a unified view and match website behavior for all users. This will help with full-funnel tracking for offline sales. For example, if a user submits information through your website, but purchases offline, the closing sale data can be incorporated and tied to the initial lead, providing more accurate return-on-investment data and customer journey data.

Data-driven lead attribution was recently released on Google Universal Analytics. LeadPoint Digital has already been using the data-driven lead attribution and it will be automatically migrated to your Google Analytics 4 environment.

In the past, lead attribution for digital marketing campaigns has been tracked by last click, which means the digital marketing campaign only gets credit if that’s the last source a website visitor comes from before taking a conversion action on your website. The problem with that is a website visitor may interact with multiple marketing campaigns such as social media, email, organic search, and/or paid search. Data-driven lead attribution now weighs the lead based on the campaigns the visitor interacted with. This will allow you to see the true performance of your digital marketing campaigns by getting a holistic view of the customer journey.

What You Have To Do

Nothing. LeadPoint Digital has it all covered for you. We’ve successfully migrated all clients to the new Google Analytics 4 and have been tracking data. There are a lot of buzzwords being thrown around and new naming systems of metrics. This does not affect our clients; this is all behind-the-scenes information that is important for your LeadPoint team. We can educate you on the meaning of these changes if you desire, but we’ve taken care of everything so you can focus on your regular business activities and trust that LeadPoint has your digital marketing campaigns and reporting covered!

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