LeadPoint Digital netted three awards Saturday, March 2 at the Western Virginia American Advertising Awards Gala in Roanoke for their outstanding work on behalf of clients. The annual awards competition had 134 professional entries from agencies, firms, in-house creatives, and individuals, as well as 67 student entries from colleges and universities around the state.

The LeadPoint Digital team took home two silver ADDYs for excellence in RAMP Branding and Brand Collateral and a gold ADDY for their work on the Virginia Tech Corporate Research Center website.

“Our team works hard every day to drive results for our clients and it’s an honor to be recognized for that passion and excellence we bring to our projects,” said LeadPoint Managing Partner Brad Timofeev

Entry in the local competition is the first of three steps toward winning a National ADDY.  LeadPoint Digital will go on to compete against winners from other local clubs in the second-tier district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. 

You can see all of the award winners from AAF Roanoke

LeadPoint Digital is a Roanoke, VA, digital marketing agency specializing in search engine optimization and advertising, content marketing, and website design. LeadPoint leverages a deep understanding of online behavior to develop and execute practical inbound strategies that drive results. Want to know more? Contact us.  

LeadPoint Digital won nine awards in eight categories, including Best of Show, in the 2023 Public Relations Society of America (PRSA) Blue Ridge Summit Awards. The honors were handed out on Feb. 8, 2024, at a luncheon and were for work done between October 2022 and September 2023.  

The PRSA Blue Ridge chapter is a professional association serving Central and Southwest Virginia public relations practitioners. With awards for eight different client projects, LeadPoint Digital stood out at this year’s Summit Awards for excellence and outstanding contributions to the communications field.

“At the end of the day, we’re a relationship company,” said Brad Timofeev, LeadPoint Digital Managing Partner. “We’re proud to be recognized for the results we drive for our clients because when they succeed, we succeed.”  

LeadPoint Digital, a Roanoke-based marketing agency, submitted client projects in eight categories: earned media, public service announcement, shared media, public relations campaign, internal communications, website, paid media, and special events. Each sample is an example of a results-driven strategy. Here’s a look at each winning campaign.

Franklin County Economic Development, Gold and Best in Show
Franklin County Economic Development wanted a new website with a modern design that would showcase the vibrancy of the county for both business prospects looking to relocate and people who already live in the region. They also desired an interface that allowed them to continue to add content and resources. The new website includes robust imagery, interactive features, and fully rewritten content with calls to action that has seen increased user activity since its launch in August 2023. LeadPoint Digital did a deep-dive into website content and analytics to better understand Franklin County Economic Development and develop a digital strategy to help them provide information about living and working here. Within the first month of launch, the website saw a 30% increase in traffic.

The website received a perfect score, earning it PRSA’s Best in Show, a premier award from the PRSA Blue Ridge chapter. It is awarded to the entry receiving the highest point total in each category (Campaigns and Tactics). All categories are eligible for Best-in-Show with the exception of the student portfolio category.

Roanoke Biotechnology Project, Silver Award
The Roanoke Biotechnology Project was the kickstart of a campaign to launch and promote building a biotechnology incubator in downtown Roanoke, a major economic development project involving multiple partners. The campaign included a press release followed by a series of op-eds, search engine optimization and content creation, and social media designed to generate support for biotech development, often through media mentions. Measurable goals were to create media attention while increasing awareness of the project. Our strategy helped generate significant awareness and buzz. Within 24 hours of the press conference, the project garnered 15 local media mentions, with at least one mention a month afterward. The story was also picked up by the national wire and appeared in more than 50 other publications.

Buzz4Good, Silver Award
The City of Roanoke highlighted plenty of reasons to move a business here but didn’t offer opportunities to showcase the arts. LeadPoint partnered with Buzz4Good and the arts community to create a song and music video about the city’s vibrant art scene. LeadPoint created a landing page to help showcase information about the thriving Roanoke arts industry with a primary goal of generating awareness, helping people understand “It’s Here” when referring to the arts. The music video has been viewed 37,000 times on YouTube, the Buzz episode was aired on PBS, and the effort was featured in the Roanoke Times. The landing page got a lot of buzz and has helped provide usable collateral for Roanoke Economic Development.

Byrider Roanoke, Gold Award
The local Byrider franchise in Roanoke is a buy-here, pay-here car dealership in operation for almost 30 years. Once a year they do a weeklong customer appreciation event to thank existing customers and attract new customers. In years past, the customer appreciation event was held in-person at the dealership. This year the week-long customer appreciation event was done completely on Facebook running June 5-10, as a way to help grow their social media presence. The Facebook-only customer appreciation event was a huge success as the likes and follows grew not only during the event, but increased growth for several months post event.

Cardinal Bicycle, Silver Award
Cardinal Bicycle wanted a renewed presence online to help drive shoppers to their two retail locations in Roanoke, Virginia. The public relations campaign consisted of organic social media, email marketing, content creation, and Google Ads to help drive cyclists – from the beginner to the pro rider – to interact and visit. In seven months, Cardinal saw website visitors increase 60% over the previous year (with 86% increase in visits from SEO).

Carter Machinery, Silver Award
Carter Machinery wanted to communicate to employees about the importance of the Employee Opinion Survey (EOS). The communications campaign consisted of weekly emails sent over a seven-week period starting on August 9, 2023. Each email would touch on different topic such as communication, training, teamwork, collaboration, accountability, and safety. The goal was to maintain the baseline of survey responses from the previous year. Research was done to determine the best day and time for employee engagement and resulted in above-average click-through and survey completion rates. 

Flotrace, Gold Award
FloTrace, a new, up-and-coming provider of heat trace solutions competes with well-established brands in the industry. They partnered with LeadPoint Digital to revolutionize their online presence and drive sales through a meticulously crafted Google Ads campaign. Leveraging in-depth research, creative innovation, and strategic planning, LeadPoint Digital developed a comprehensive marketing strategy, including a new website to optimize the online checkout process. The results of the campaign far exceeded FloTrace’s expectations. As a result of LeadPoint’s efforts, Flotrace more than quadrupled their sales and made over 2,273% return on advertising spend.

RBTC’s TechNite, Silver Award
TechNite is the annual celebration of the Roanoke-Blacksburg region’s technology community, hosted by the Roanoke-Blacksburg Technology Council (RBTC). The evening includes a keynote speaker and awards presentation to celebrate leaders, innovators, and companies in the regional tech community. LeadPoint Digital worked with RBTC to manage the event promotion and ticket sales, including social media marketing, email marketing, the website landing page, and registration platform.  Overall, TechNite was a huge success. Registration was closed a week prior to the event because it was sold out. Much of the success of this event was in part to planning and a consistent drip of information to potential attendees.

“We spend time getting to know our clients so we can tailor our strategies to meet their needs,” said Carrie Cousins, Director of Digital Marketing. “It’s an honor to be recognized for the passion we pour into this work.”

LeadPoint Digital is a marketing agency specializing in digital marketing and website design, located in Downtown Roanoke. A deep understanding of online behavior allows LeadPoint Digital to develop and execute practical strategies that drive results. If you are looking for a marketing partnership that is rooted in strategic and operational values, contact us.

Have you gotten a recent Facebook message or notification claiming that your Facebook page is scheduled for permanent deletion due to a post that has infringed upon trademark rights?


Many of these notifications will use a variation of the Facebook or Meta logo but are scams and can jeopardize your account. 

Note the red flags:

  • From a named sender (not Facebook/Meta Support)
  • Links to a non-Facebook/Meta domain
  • Unusual copyright (@ Noreply Facebook)
  • Improper business name (Meta Platforms Inc.)
  • Nonstandard phrasing (“Should you have an inquiries or apprehensions…”)

Facebook/Meta will only communicate with you via Messenger if you initiate the support chat.

If you get one of these messages and are unsure, let us know and we can look into it for you.

Additionally, everyone on your team who has access to Facebook/Instagram/What’s App/Threads or any other Meta product should do the following to help secure your company page.

  • Require all page users/admins to enable two-factor authentication to add an extra security layer to your accounts across the internet. Two-factor authentication is one of the most effective tools for combating account compromise attempts here.
  • Do not click any links that come through Messenger.
  • Do not download software or files unless you are certain of the sender. 
  • Turn on login alerts so you’ll be notified if someone is trying to access your account. Be sure to review your previous sessions to make sure you recognize which devices have access to your account.
  • Enable Business notifications so you’ll be alerted of any changes happening within your Meta Business Manager Account. More here.

The tie between economic development and tourism is undeniable as proved by a recent recognition for LeadPoint Digital client, Franklin County Economic Development. 

Competing against 19 counties and 4 independent cities of the Southwest Virginia Region, LeadPoint Digital client Franklin County Economic Development was awarded the “Best Social Media Campaign” award for their ongoing series, Franklin County Shines. The series is featured on the website and social media. 

The award was presented on Aug. 1 at the Celebrate Tourism Summit in Wytheville. Friends of Southwest Virginia hosted the Southwest Virginia Tourism Awards Ceremony to celebrate the outstanding work within the tourism industry in Southwest Virginia. 

Southwest Virginia tourism professionals submitted more than 90 nominations. Winners were chosen after a panel of tourism industry professionals from across the Southeastern United States. 

“Franklin County Shines is more than just a campaign, it’s an opportunity to showcase the amazing people and businesses in the county,” said LeadPoint Digital Director of Digital Marketing Carrie Cousins. “LeadPoint is fortunate to work with Franklin County Economic Development to help enhance storytelling rooted around placemaking in this region.”

Franklin County Shines is a blog series about the people and places that make Franklin County one of the best places to live, work, and play. The campaign consists of interviews with people who span the diverse and creative industries in Franklin County, Virginia. Each interview is a window into a new vibrant slice of life in Franklin County and highlights what people treasure about their corner of the world. 

Each profile helps drive engagement online and on social media.  

Launched in February 2022, Franklin County Shines posts generated more positive sentiment, higher reach, more likes and shares and no negative comments, compared to all previous social media content.

To date, Franklin County Shines features over 15 interviews with farmers, craft brewers, community advocates and jewelers, just to name a few. Their stories are not to be missed! Visit Franklin County Economic Development on Facebook and Instagram to explore the campaign and learn exactly why Franklin County Shines.   

Huge congrats to Franklin County Economic Development on their well-deserved award! If you’d like help shaping your own social media campaign, we’d love to hear from you! Get in touch with LeadPoint Digital today.

The team was also honored with Lin Chaff Award for Creativity

LeadPoint Digital won six awards in five categories in the 2022 Public Relations Society of America (PRSA) Blue Ridge Summit Awards. The honors were handed out on Feb. 16, 2023, at a luncheon and were for work done between October 2021 and September 2022. One campaign also won the Lin Chaff Sward for Creativity.

The PRSA Blue Ridge chapter is a professional association serving Central and Southwest Virginia public relations practitioners. With awards for six different client projects, LeadPoint Digital stood out at this year’s Summit Awards for excellence and outstanding contributions to the communications field.

“We’re honored to be recognized for the quality work we’re able to produce for our clients,” said Brad Timofeev, LeadPoint Digital Managing Partner. “We strive every day to collaborate with our clients and exceed their digital marketing expectations.”  

LeadPoint Digital, a Roanoke-based marketing agency, submitted client projects in five categories: paid media, PR campaign, website, earned media, and marketing products and services. Each sample is an example of a results-driven strategy.

Here’s a look at each winning campaign.

Bug Man Exterminating, Gold Award
Bug Man Exterminating’s Google Ads campaign strategy was designed to increase pest inspections, pest control revenue, termite inspections, and termite control revenue. The strategy included keyword research, grouping of related keywords, Google responsive search ad writing, and integration with promotions and brick-and-mortar locations, and enrollment in the Google Guarantee program. As a result, Bug Man saw an 81% growth in leads, 14.4% growth in pest control sales, and 21% growth in termite inspections.

Carter Machinery, Silver Award
Carter Machinery is Virginia, Maryland, Delaware, and the District of Columbias Caterpillar dealer with four different business divisions and a heavy focus on increasing online parts sales through their website parts.cat.com/carter. To increase online sales, LeadPoint Digital recommended a search engine advertising campaign through Google Ads, in effort of turning a positive return-on-investment. If the campaign was successful, the campaign would be a permanent fixture in their marketing efforts to increase online parts sales. The results of the campaign generated 404 transactions, resulting in a 3,945% return-on-investment.

Franklin County Economic Development, Silver Award
Franklin County Economic Development is tasked with promoting the opportunities and abundant resources of Franklin County. To create a more positive social media sentiment, we launched Franklin County Shines, a blog series profiling citizens who thrive in Franklin County. Each profile was posted to improve messaging and drive positive engagement and sentiment online and on social media. When compared to the previous year, the campaign generated 257.7% more clicks, 235.7% more engagement, and no negative comments on any Franklin County Shines content.

Roanoke-Blacksburg Technology Council, Silver Award
Under new leadership and with new goals, the Roanoke-Blacksburg Technology Council wanted a new website with a modern design that could appeal to members as well as wider technology audiences in the region. With imagery that shows who the organization is and prominent event listings and calls to action, the design needed to create user paths to help members and the technology community better find niche resources. In the first two months following launch, the website averaged more than 3,000 unique visitors (up from 500), A 69% year-over-year increase in website unique visitors, 58% increase in total visitors, while direct traffic leaped 300%.

Virginia Tech Corporate Research Center, Silver Award
The Virginia Tech Corporate Research Center PR & Marketing campaign was designed to launch and promote COgro Labs, a major economic development project. The campaign included a press conference, website landing page build, search engine optimization, social media marketing, earned media mentions, and was designed to generate support for lab funding and biotech development in the region. Measurable campaign goals were to create media attention and website traffic while increasing local and national awareness of the project and potentially attract future business. 

The press conference, SEO optimization, social media campaign, and emails helped generate significant awareness and buzz. It also helped solidify interest from local government officials that lobbied on behalf of the region for General Assembly funding in the January session, that led to approval of a $15.7 million budget request to build a second facility in Roanoke.

Yancey Bros., Silver Award & Lin Chaff Award for Creativity
Yancey Bros. is Georgia’s Caterpillar dealer and the oldest Caterpillar dealer in the United States. Yancey Bros. has worked with LeadPoint Digital to improve search engine visibility and attract Yancey’s target audience via search engine optimization. The goal of the program is to increase Yancey’s search engine visibility year-over-year and continue to attract a target audience that will most likely turn into a lead for rental equipment, new equipment, used equipment, and heavy equipment repair and service.

The results of the campaign increased year-over-year by every metric including a 53% increase in Google keyword rankings.

The campaign also received the Lin Chaff Award for Creativity, a premier award from the PRSA Blue Ridge chapter that recognizes unique challenges and creative ways to overcome them.

“We want to create great user experiences at every touch point, so our clients and their customers have seamless online interactions,” said Carrie Cousins, Director of Digital Marketing. “Meaningful results that help grow their businesses is at the heart of everything we do.”  

LeadPoint Digital marketing agency specializing in digital marketing and website design, located in Downtown Roanoke. A deep understanding of online behavior allows LeadPoint Digital to develop and execute practical strategies that drive results. If you are looking for a marketing partnership that is rooted in strategic and operational values, contact us.

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What Does Search Advertising Mean for You?

On January 17, LeadPoint Digital’s managing partner Brad Timofeev is set to discuss the importance of search engine advertising and how it can take your digital assets to the next level.

Search engine optimization is a must-have for website owners in 2023. Brad Timofeev of LeadPoint Digital will help you understand the terminology and importance of search and some strategies you can start implementing today to make a difference in search engines.

View additional resources and download presentation.

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Writing for Digital

LeadPoint Digital’s Director of Digital Marketing Carrie Cousins is set to share some of her insights on user experience and website marketing at an upcoming conference. On July 19, Carrie will kick off two days of presentations about online writing at the UX Writer Conference, an online event produced by Welinske & Associates, which has been hosting events for tech writers since 1991.

Storytelling With a Twist

Drawing on skills from multiple disciplines, UX writing is carving out its own space in the tech industry. With more than 15 years of experience in media, design, and content marketing, Carrie is one of the leaders in the field. She’s learned that storytelling is at the heart of every good website design. Her talk, Good UX Writing is Storytelling (with a Technical Twist), will discuss how to craft a beautiful narrative that humans want to read while optimizing how people use websites.

In addition to her work for LeadPoint Digital, Carrie’s UX writing has been featured in publications such as Design Shack, Webdesigner Depot, The Next Web, and Fast Company.

Register Today

Featuring speakers from companies like HBO Max and Google, the UX Writer Conference aims to share ideas and connect the UX writing community. It’s not too late to sign up for this incredible online event. Visit the UX Writer Conference website to register.

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Welcome to the Team!

LeadPoint Digital announces the hires of two familiar faces in the Roanoke Region.

Matt Brown joins the team as our new Account Manager. With more than 20 years of experience in design, art direction, marketing, promotions, project management, and social media, Matt’s wide range of experience and customer-centric approach make him a client’s best advocate.

“I’m excited to join work closely with our clients to help them achieve their digital marketing goals,” Matt said.

Prior to joining LeadPoint, Matt spent seven years at a local agency as an art director guiding client creative projects. He spent 13 years in the newspaper industry where he held a variety of positions, including creative director of the advertising design department and creative director of their recreation/lifestyle magazine.

Matt is a graduate of Roanoke College with a Bachelor of Fine Arts. He is a longtime member, and past president, of the Roanoke chapter of the American Advertising Federation (AAF). He is also a former two-time governor of Virginia for AAF and in 2015 was named National President of the Year by AAF.

Sarah Wardle Jones brings her creative ability and writing skills to the team as our User Experience Specialist. She is skilled in design thinking, user experience and user interfaces, and writing for the web.

“I’m thrilled to join LeadPoint as UX Specialist! I’m looking forward to growing and learning as part of this fantastic team,” Sarah said.

Additionally, Sarah is a creative professional with a background in non-profit arts management and has spearheaded the digital presence of numerous art organizations in the region. Prior to joining LeadPoint, Sarah enjoyed 7 years as Community Engagement & Education Director at the Roanoke Symphony. You may also know Sarah as a skilled flutist with the Alma Ensemble.

She holds degrees from Taylor University and Bowling Green State University and has a UX/UI Certification from CareerFoundry.

Want to Join Our Team of Award-Winning Professionals?

LeadPoint Digital is a growing digital marketing agency, specializing in search engine optimization, pay-per-click advertising, website design and development, and content marketing, including email and social media. Contact us today to learn more, or view our current open positions.

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Another Great Feat for Cousins – and LeadPoint!

LeadPoint Digital is thrilled to announce that our very own Carrie Cousins was awarded Ad-verting Person of the Year by the American Advertising Federation, Roanoke Chapter. Carrie was recognized for her outstanding contributions to the field of advertising and marketing on Saturday, March 5, 2022 at the Western Virginia American Advertising Awards Gala in Roanoke.

As LeadPoint’s Digital Marketing Director, Carrie leverages her 15+ years of interdisciplinary experience in marketing, design, and media to help businesses tell their story and get better results through practical digital marketing strategies. Carrie established herself as a leader through her work building several award-winning marketing programs, shaping the marketing voice for Roanoke Outside and Get2KnowNoke before joining LeadPoint last year, and teaching the next generation of marketers at Virginia Tech.

“It’s a breath of fresh air to have a colleague like Carrie on our team,” says Brad Timofeev, LeadPoint Digital’s Managing Partner. “I honestly don’t understand how she keeps up with it all and maintains her enthusiasm and upbeat personality. I’m not shocked she won this award because she accomplished more in one year than most ad professionals accomplish in a lifetime. She is well-deserving of this award every year and LeadPoint’s clients are lucky to have a pro like Carrie on their side.”

In addition to her fantastic work on the LeadPoint Digital Team, she also serves as AAF Roanoke’s current President and donates her time and talents to help non-profits through Buzz4Good. In her spare time, Carrie enjoys serving as Star City Canine Training Club’s Pres-ident, training her own dogs, and running marathons.

Congratulations on your award, Carrie! We look forward to what you have in store for 2022.

Check Out Our Position Openings

Want to work with award-winning marketing professionals? Contact LeadPoint Digital today for more information.

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Cousins Speaks on Her Career – And Marketing

Carrie Cousins, the senior digital strategist for LeadPoint Digital, was recently featured for her design and leadership expertise in an interview with 20i, an innovative British web hosting company.

In the interview, Cousins spoke of her longtime interest in design and writing — both dating back to her childhood. In addition to her design and digital marketing work for LeadPoint Digital, Cousins writes extensively about design — especially user experience design — for websites like WebDesignerDepot, Design Shack, and Fast Company.

Though she didn’t get a degree in graphic design, she sought out extensive training once she got involved in design during her days in newspapers. “I wanted to ensure that my visual ‘gut’ instinct aligned with some of the practical theory and technical skills to ensure that I was designing and not just decorating,” she said.

“One of the hardest parts of design is keeping up with trends”, Cousins said. “Visual evolutions seem to be happening on fast cycles,” she said. “The challenge is that a design can begin to look dated fast. This makes it more important than ever to be agile and create with an element of urgency.”

20i also asked Cousins about her marketing expertise. “Every business – from a micro-business to a small location with a few employees – needs to connect marketing to actual business goals,” she said. “It’s not enough to do marketing because ‘you should.’ Marketing with a strategy rooted in goals and outcomes will generate the best potential results. It’s ok to start with small goals and grow them with your business.”

Cousins also recently delivered presentations at the AAF District 3 Conference in Raleigh, NC; and was on the RBTC WoTech Women in Technology panel during Game Changer Week in Blacksburg, VA.

If you are interested in working with recognized leaders in digital design and marketing, contact LeadPoint Digital.

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