LeadPoint Welcomes Senior Account Executive to Lead Broadcast Advertising Service
By LeadPoint Digital
We’re proud to announce the expansion of our advertising services to offer clients even more options to drive leads and results. And we’ve welcomed a powerhouse to the team to champion the initiative.
LeadPoint Digital now offers broadcast media buying and strategy to complement our award-winning digital marketing programs. Shannon Cavendish, who joined the team this summer as a Senior Account Executive, leads the new offering. Shannon is a broadcast media veteran who brings 28 years of multi-faceted experience to the role including radio, broadcast television, and digital marketing.
“Shannon is a longtime, respected member of our marketing community and brings an unrivaled mix of experience and expertise,” said Managing Partner Brad Timofeev. “She is absolutely the right person to lead this initiative. We’re always interested in ways we can help our clients win and we are looking forward to leveraging this new opportunity to drive results.”
Our innovative approach marries the precision of digital marketing with the expansive reach of broadcast. When layered on top of a high-performance search engine marketing program, broadcast media strategy helps turn casual viewers into qualified buyers.
Having spent a career that moved through the evolution of traditional and digital media, Shannon is more than equipped to guide clients through the modern advertising landscape. She offers a unique perspective that bridges both broadcast and digital and fills in knowledge gaps within the industry. Her insight and strategic guidance extend beyond what’s available at the station level and results in marketing that works.
Broadcast media, including local television and radio ads, is a powerful tool to drive brand awareness, interest, and more search, which generates a high volume of leads. While widely regarded as powerful way to connect with potential customers, broadcast advertising results have been notoriously hard to measure. Until now.
Our symbiotic strategy utilizes broadcast media to generate new interest and awareness through TV and radio ads. When people search for the business online, LeadPoint employs its considerable digital capability to track and nurture new leads. These targeted, results-driven marketing campaigns maximize reach, strengthen brand recognition, and drive sales growth for LeadPoint clients.
“I love LeadPoint’s sustainable and results-driven approach to marketing because it mirrors my own,” Shannon said. “I’m looking forward to helping clients reach the right audience and navigate today’s complex media environment with confidence.”
Our new two-pronged offering is designed to boost client investment and ensure that TV ads aren’t just driving visibility but driving conversions too. And it’s backed by our signature proof-of-performance data so you can see what’s working and how your investment pays off.
Wondering how your business can benefit from adding broadcast media into your strategy? Contact Shannon today to learn more.
