Have you gotten a recent Facebook message or notification claiming that your Facebook page is scheduled for permanent deletion due to a post that has infringed upon trademark rights?


Many of these notifications will use a variation of the Facebook or Meta logo but are scams and can jeopardize your account. 

Note the red flags:

  • From a named sender (not Facebook/Meta Support)
  • Links to a non-Facebook/Meta domain
  • Unusual copyright (@ Noreply Facebook)
  • Improper business name (Meta Platforms Inc.)
  • Nonstandard phrasing (“Should you have an inquiries or apprehensions…”)

Facebook/Meta will only communicate with you via Messenger if you initiate the support chat.

If you get one of these messages and are unsure, let us know and we can look into it for you.

Additionally, everyone on your team who has access to Facebook/Instagram/What’s App/Threads or any other Meta product should do the following to help secure your company page.

  • Require all page users/admins to enable two-factor authentication to add an extra security layer to your accounts across the internet. Two-factor authentication is one of the most effective tools for combating account compromise attempts here.
  • Do not click any links that come through Messenger.
  • Do not download software or files unless you are certain of the sender. 
  • Turn on login alerts so you’ll be notified if someone is trying to access your account. Be sure to review your previous sessions to make sure you recognize which devices have access to your account.
  • Enable Business notifications so you’ll be alerted of any changes happening within your Meta Business Manager Account. More here.

A website is a staple of modern business. In some sectors, an app is almost equally as important. 

Customers and clients expect websites, apps and other technology connected to your business to be easy to understand, quick to use and error free. If it’s glitchy or comes with too many instructions, they’ll leave frustrated with the process — and, worse, with your business.

This is the world of UX.

What is UX? 

UX stands for user experience, or what it’s like for a person to use your website, app or other technology.

UX design is the process used to think through how a customer can easily navigate your product as well as the design of all the visual and interactive elements. The goal is to make the user experience as easy, intuitive, and seamless as possible. 

Why Does UX Matter?

Simply put, a good user experience for business leads to happy customers who will return again and again and recommend you to others. 

Good UX solves problems in the design state, before customers encounter them. UX designers consider questions such as:

  • Do customers want or need the product?
  • Is the product easy to use? 
  • Can the product be used easily by different types of customers? 
  • Is it accessible to people with disabilities? 
  • Does the customer leave the product feeling happy or satisfied?

These questions matter because good UX also can set your business apart from others, create strong engagement and even foster an emotional connection between a business and its customers — all things that affect your reputation and your profits.

We’re Here to Help

Don’t be intimidated by UX design. LeadPoint Digital, Roanoke’s digital marketing company, has a team of certified design experts ready to help you create unforgettable user experiences for your customers. Drop us a line for a free consultation! 

Posted in SEO

A great social media marketing plan isn’t so great if you don’t measure its success.

Social media analytics are a critical piece of social media strategy, allowing you to see how well your posts and ads are performing as well as understand the people who interact with your posts and ads and how they feel about your business.

With all that intel, you can create social media content that gets your audience excited and grows your bottom line.

About Social Media Analytics

Social media analytics are the data and metrics that help you measure the performance of your social media accounts, both in the short term and over the long haul. 

This data is collected and curated by the individual social media platforms as well as various paid services, such as Hootsuite, Sprout Social and others.

Types of Social Media Analytics

A lot of data is available, and it’s up to you to prioritize which are most important to helping you meet your marketing goals. 

Types of analytics include:

  • Performance measures of content, including impressions, reach, like, comments, shares, views and clicks.
  • Audience information, including age ranges, gender, location and the types of devices they use.
  • Paid ad performance, including clicks, cost per click, cost per engagement and conversion rate.

With paid tools, you can also get data on influencers, sentiment analysis and see how your analytics stack up against your competitors. 

What To Do with Social Media Analytics

Analytics can provide detailed insights into more than just the performance of a social media post. Through them, you can:

  • Learn which types of content has the most impact, engagement and conversions to sales.
  • Hear what people really say about your product or service.
  • Understand who your social media audience is and tailor your content to meet their needs or grow your audience beyond your base.
  • Learn about any customer service issues quickly.
  • Know which of your social media accounts are growing and which aren’t and spot sudden changes or anomalies in followers as soon as they happen.
  • See larger trends in content and conversations related to your business.
  • Justify the need for social media and employees to support the effort.

Most importantly, it’s important to look at your social media analytics regularly. This will give you a feel of what’s “normal” for your accounts, so you can see the highs of good posts and the lows of posts that just aren’t working. Then adjust your strategy, doing more of the good and jettisoning the bad.

Don’t Be Intimidated

Figuring out which social media analytics to focus on can be overwhelming at first. The digital marketing team at Roanoke’s LeadPoint Digital can help you make sense of all the numbers. Our expertise, specialization, and access to advanced tools to help you get the most out of your social media strategy. Schedule a free consultation with us today to see how we can help you become a social media analytics rockstar!

Your visual brand is a critical piece of your overall marketing strategy. It includes all the visual elements that make your organization recognizable and memorable, ensuring consistency in everything from storefronts to digital marketing. 

Visual branding includes five key elements: A logo, a color palette, typefaces, image style and graphic elements. No matter a brand’s overall aesthetic — traditional or modern, professional or whimsical — all these elements need to work together to communicate the personality and purpose of your brand.

The Logo

Your visual brand begins with your logo. It is the unique identifier for your brand and you will use it everywhere. Because it uses both typefaces and color, your logo is the foundation of your visual brand.

Color Palette

Your brand’s palette should include the colors from your logo as well as a small set of complementary colors. These colors will be used across all platforms, such as advertising, websites, and signage. Most times, moderation is important when choosing a palette. It’s easy to go overboard. 


Typography includes both the fonts as well as the attributes of those fonts, such as size and boldness. Choose two or three fonts that express your brand’s personality. For example, a thin and condensed sans serif font feels sleek and modern while a heavy serif font is more traditional. Most importantly, make sure your fonts are functional and easy to read.


Set guidelines for photography and videography that communicate your brand strategy. What types of images best represent the personality of your organization? Will images be in color or black and white? Heavily filtered or natural? Whatever style you choose, use it consistently.

Graphic Elements

Graphic elements such as patterns, textures or icons add extra flair where you need it, such as in website and social media backgrounds or designs on packaging materials. They’re a small touch that can pull your whole visual identity together.

Each of these elements contribute to a visual language for your brand. The goal is clear and consistent communication that makes your brand instantly recognizable.

Need to know how to create a visual brand? Roanoke’s digital marketing company is ready to help. LeadPoint’s creative team helps organizations take their visual branding to the next level — growing their name recognition and their bottom line. Drop us a line for a free consultation with one of our digital marketing experts.

When you want to connect with customers, email marketing works.

How well it works starts with the first thing a customer sees: The email’s subject line.

A good email subject line inspires while being short and to the point. It teases without being trite. It stands out among all the other emails in the inbox and makes customers eager to open the message and read on.

How to write email subject lines? Like all digital marketing, it takes a little practice. Here are a few tips to get you started.

Be Brief

Keep your subject line within 30 to 40 characters. That’s four to eight words, including spaces. 

If a subject line is too long, your customer won’t be able to see all of it, especially when checking mail on a smartphone. Plus, shorter subject lines are easier to read and will catch the eye of your customer.

Add Time Elements

Point out a deadline or that a limited amount of a product remains to add urgency and importance to your email. FOMO — the fear of missing out — drives action, in this case, opening your message to learn more. But remember: The goal is to inspire, not frighten or trick your customer. 

Don’t Try Too Hard

There’s content that is clever, and content that tries to be clever. Customers can tell the difference. So don’t try too hard to be cute, especially if cute isn’t really part of your brand. 

When you do come up with a fun, clever, pun-filled email subject line, ask a few other people to read it behind you. Make sure that your words make sense and that they don’t carry some other, unintended meaning.  

Write a Newsy Headline

Decades of journalism has proven the worth of straightforward subject + verb headlines. Those work equally well for email subject lines and add a professional tone to your message.

Need inspiration for a good email subject line? Look through online magazine and newspaper headlines to get some ideas.

Ask a Question

People are naturally curious and want to know get the answer waiting in your email message. A good question will draw your customer in and can really drive engagement rates.

Don’t Forget to Measure Success

Good analytics will show you what types of subject lines work with your unique customer base. 

Always track open rates and engagement as you go. Also try AB testing — write two different subject lines and split your email list in half. See which subject line gets a better response.

Want help crafting the perfect digital marketing campaign? LeadPoint Digital, Roanoke’s digital marketing company, is here to help tailor your message — complete with compelling email subject lines — for a successful campaign that gets noticed. Drop us a line for a free consultation with one of our digital marketing experts.

Everyone is talking about TikTok these days, a with good reason. With more than 1 billion active users of all ages worldwide, TikTok is driving trends that other social media platforms are following.

Because users flock to TikTok for its visuals — posts combine vertical video with music — and because it has worldwide reach across generations, TikTok is a fun and effective way for businesses to market their products and services.

Is TikTok right for your business? Let’s see.

What are the pros and cons of TikTok?

There’s a lot for marketers to like about TikTok.

  • TikTok is pretty much everywhere. Its app has been downloaded more than 2.6 billion times and around the world. It has reach.
  • Brands can get incredibly creative on TikTok, using low-production video and catchy music to show products in action.
  • There’s in-app shopping.

But TikTok can be fickle.

  • With so many users, it’s hard to get noticed immediately. 
  • With so many brands already on TikTok, you’ll need to be extra creative with photo and video to stand apart from others with a similar product or service.
  • Trends come and go quickly on TikTok. It can be hard for a marketing team to keep up.
  • Because of its ties to China, Virginia has banned the use of TikTok on all government-run networks and computers. For example, Virginia Tech students can no longer access TikTok while on the university’s campuses.

What is your goal? 

Effective marketing relies on strategy, not flash. Think about your marketing goals. Do you want to sell a product? Increase brand visibility? Get new leads? You need to be able to make progress toward those goals through creative TikTok videos, where traditional marketing messages can fall very flat. Make sure your goals align with what the platform offers.

Is your audience on TikTok?

TikTok offers a lot of ways to reach segments of its users by searching interests or keywords. But those users may not be in your community — or even in your country. It pays to research your customers to see if they are TikTok users. Their engagement with your TikToks will be critical in helping to drive new customers and ultimately new sales.

Do you have the resources to make TikToks? 

For starters, are you on TikTok yourself? That’s the first step in understanding how to authentically use TikTok for marketing your business as well as see what kind of competition from other brands that you’ll be up against.

Next, think about content. It’s true that TikTok videos don’t need to be high-definition and high-quality. DIY video is preferred. But you will need a lot of creative ideas and, mostly importantly and often the hardest to get, people who are willing to be in those videos.

Reach Out to LeadPoint Digital for a Free Consultation

If you have questions about how to use TikTok for business, the team at LeadPoint Digital has answers. We offer expertise, specialization, and access to advanced tools, to help you reach and engage your target audience, drive website traffic, generate leads, and ultimately, increase your online visibility and business growth. Schedule a free consultation with us today to see how we can help your business!

Email marketing remains the most effective way for businesses grow the relationship with their current customers and introduce themselves to potential new ones.

Why? You can personalize an email message — something you can’t do with a social media post. And you can get robust insight into what your customers do with that email.

To be successful, like any digital marketing effort, email marketing requires a plan. 

Here’s how to get started.

Identify Your Audience

You know your product or service forward and backward. You should know your customers just as well: Who they are and what they want from your business. Also consider who else could be interested in your business and what they need to become customers. 

Identify Your Email Marketing Goals

Once you know who you want to reach, think about what you want them to do. Are you working to drive sales, highlight new products, write reviews, attend events, or something else?

This will help determine what type of email marketing will be most effective for your customer. For example:

  • Newsletters are effective at engaging and inspiring customers.
  • Abandoned cart emails recover lost sales by reminding shoppers they didn’t buy that item they put in their cart.
  • Win-back campaigns target one-time customers who haven’t been back in a while.
  • Promotional emails include a direct ask for sales.
  • Event promotions include a direct ask to show up to something.

Regardless of which you choose, each email should include a call-to-action — an easy task for the reader, such as learn more, sign up, or buy a product.

Get Creative with Your Message

Practice, practice, practice. Write in a voice that matches your brand and is true to your mission. Create content that builds relationships with your customers. Perfect your skill at persuasive writing to make every word, from your subject line to your signature, count.

Measure Your Email Marketing Success

Email marketing offers plenty of analytics that lets you see what happens when a customer receives your email and allow you to keep improving on your content. Common metrics include:

  • Open rate: How many people opened the email once it hit their inboxes?
  • Click rate: How many people clicked on links embedded in the content?
  • Unsubscribe rate: Did anyone ask to stop receiving your email?
  • Subscriber interactions: Who did something or communicated back to you?

Ask the Experts

Hiring a digital marketing agency can provide your business with a competitive edge in the digital landscape. LeadPoint Digital offers expertise, specialization, and access to advanced tools, to help you reach and engage your target audience, drive website traffic, generate leads, and ultimately, increase your online visibility and business growth. Schedule a free consultation with us today to see how we can help your business!

The tie between economic development and tourism is undeniable as proved by a recent recognition for LeadPoint Digital client, Franklin County Economic Development. 

Competing against 19 counties and 4 independent cities of the Southwest Virginia Region, LeadPoint Digital client Franklin County Economic Development was awarded the “Best Social Media Campaign” award for their ongoing series, Franklin County Shines. The series is featured on the website and social media. 

The award was presented on Aug. 1 at the Celebrate Tourism Summit in Wytheville. Friends of Southwest Virginia hosted the Southwest Virginia Tourism Awards Ceremony to celebrate the outstanding work within the tourism industry in Southwest Virginia. 

Southwest Virginia tourism professionals submitted more than 90 nominations. Winners were chosen after a panel of tourism industry professionals from across the Southeastern United States. 

“Franklin County Shines is more than just a campaign, it’s an opportunity to showcase the amazing people and businesses in the county,” said LeadPoint Digital Director of Digital Marketing Carrie Cousins. “LeadPoint is fortunate to work with Franklin County Economic Development to help enhance storytelling rooted around placemaking in this region.”

Franklin County Shines is a blog series about the people and places that make Franklin County one of the best places to live, work, and play. The campaign consists of interviews with people who span the diverse and creative industries in Franklin County, Virginia. Each interview is a window into a new vibrant slice of life in Franklin County and highlights what people treasure about their corner of the world. 

Each profile helps drive engagement online and on social media.  

Launched in February 2022, Franklin County Shines posts generated more positive sentiment, higher reach, more likes and shares and no negative comments, compared to all previous social media content.

To date, Franklin County Shines features over 15 interviews with farmers, craft brewers, community advocates and jewelers, just to name a few. Their stories are not to be missed! Visit Franklin County Economic Development on Facebook and Instagram to explore the campaign and learn exactly why Franklin County Shines.   

Huge congrats to Franklin County Economic Development on their well-deserved award! If you’d like help shaping your own social media campaign, we’d love to hear from you! Get in touch with LeadPoint Digital today.